Resources

Cultural audiences

Study on Audience Development - How to place audiences at the centre of cultural organisations
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Study to provide successful approaches and methods in the area of Audience Development…
Study to provide successful approaches and methods in the area of Audience Development to the European Commission as well as to equip cultural leaders inside an organization with the means to make a transition towards a more audiencecentric organization on both the internal and external levels. European Union (2017).

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Arts for All. Connecting to New Audiences.
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A study on how arts organizations can reach current and potential participants and…
A study on how arts organizations can reach current and potential participants and find effective ways to engage them, at a time when there are more and more competing alternatives for people’s leisure hours. The Wallace Foundation (2008).

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Engaging Older Youth
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Program and City-Level Strategies to Support Sustained Participation in Out-of-School Time. The Wallace Foundation (2010).

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Building Art Organizations that Build Audiences
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A conference by Susan Parker on how to sustain what is working in…
A conference by Susan Parker on how to sustain what is working in audience development. The Wallace Foundation (2012).

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Taking out the Guesswork
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A Guide to Using Research to Build Arts Audiences. The Wallace Foundation (2015).

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Creating an Effective Audience Development Plan
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This plan is a route-map for change, for growing audiences, increasing reach, building…
This plan is a route-map for change, for growing audiences, increasing reach, building deeper relationships and doing those things to the best of our abilities, resources and the combined effort of our colleagues and stakeholders. The Audience Agency (2017).

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Cultivating Demand for the Arts. Arts Learning. Arts Engagement, and State Arts Policy
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This report offers a framework for thinking about supply and demand in the…
This report offers a framework for thinking about supply and demand in the arts and it identifies the roles of different factors in stimulating interest in the arts and enriching individuals’ experiences of artworks. Rand Corporation (2008).

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Participació cultural i benestar. Què ens diuen les dades?
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Aquest dossier se centra en la importància social d’una cultura accessible i integradora,…
Aquest dossier se centra en la importància social d’una cultura accessible i integradora, així com en la contribució del sector cultural al creixement sostenible, la innovació i l’ocupació. Observatori Social de “la Caixa” (2018).

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Les publics in situ et en ligne. Culture et Recherche
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Retour réflexif sur différentes initiatives de mise en ligne de contenus, de médiation…
Retour réflexif sur différentes initiatives de mise en ligne de contenus, de médiation numérique et d’étude sur leur réception menées au sein de musées, services d’archives, bibliothèques ou structures de spectacle vivant. Ministère de la Culture (2016).

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La participació cultural de la joventut catalana 2001- 2015
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Aquest estudi tracta sobre la participació cultural de la joventut catalana el segle…
Aquest estudi tracta sobre la participació cultural de la joventut catalana el segle XXI i ho fa a partir de les enquestes sobre hàbits, pràctiques i consums culturals que ha realitzat el Departament de Cultura de la Generalitat de Catalunya els anys 2001, 2006, 2013 i 2014. CoNCA (2016).

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Cultural activities, artforms and wellbeing
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Research on the effects of cultural activities on happiness and relaxation and the…
Research on the effects of cultural activities on happiness and relaxation and the wellbeing impacts of the different types of art-forms being experienced. Arts Council England (2015).

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Experimental Culture. A horizon scan commissioned by Arts Council England
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This report is a horizon scan for the cultural sector. The report contributes…
This report is a horizon scan for the cultural sector. The report contributes directly to the development of our new 10 year strategy and it will help to make sure arts, museums and libraries in England will thrive for the next decade. Arts Council England (2018).

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Education

National Arts, Creative and Cultural Education Survey and Summary of Findings (July 2020)
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As a response to the Coronavirus Pandemic, the Bridge England Network initiated a National School Survey to gather…
As a response to the Coronavirus Pandemic, the Bridge England Network initiated a National School Survey to gather indicative information from schools about the potential needs and creative aspirations for their pupils from autumn 2020 onwards. The aim was to identify how Bridges and the cultural sector might best support schools moving forward.

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Creative Writing in Schools
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Executive Summary. A three-year programme for Creative Writing in Schools. Will Millard, Loic…
Executive Summary. A three-year programme for Creative Writing in Schools. Will Millard, Loic Menzies, Dr Sam Baars and Eleanor Bernardes.

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Advancing Arts Education through an Expanded School Day
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Portraits of five schools that are advancing arts education through an expanded school…
Portraits of five schools that are advancing arts education through an expanded school day as they create vibrant and inclusive models of truly enriching education for all students. The Wallace Foundation (2013).

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Goodwork: Theory and Practice
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The GoodWork Project, Howard Gardner, ed. (2010).

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Value for Money: the Student Perspective
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The purpose of this research project is to explore value for money from…
The purpose of this research project is to explore value for money from the student perspective. Students' Unions (2018).

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The Resilience of Students with an Immigrant Background. Factors that Shape Well- Being
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This report examines the resilience of students with an immigrant background, from academic,…
This report examines the resilience of students with an immigrant background, from academic, social and emotional perspectives. OCDE (2018).

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Engage

Guía Engage!: Versión extensa ES
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Guía para mejorar la interacción con la gente jóven y promover su participación cultural activa.

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Educational materials
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Educational materials are a targeted publication for teachers and educators working with young…
Educational materials are a targeted publication for teachers and educators working with young people aged 15-17. It contains 10 scenarios of poetry workshops, each based on one poem by a contemporary poet, who was nominated for the most important poetry award in Poland -the Wisława Szymborska award-.

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Engage! Guide: Youth at the Centre of Cultural Production
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A guide to improving interaction with young people and promoting active cultural participation

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Guia Engage!: Joves al centre de la producció cultural
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Guia per millorar la interacció amb la gent jove i promoure'n la participació cultural

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Engage! Guide: extensive version ENG
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A guide to improving interaction with young video and promoting active cultural participation

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Guia Engage! Versió extensa CAT
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Guia per millorar la interacció amb la gent jove i promoure'n la participació cultural activa

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Engage! Diagnosis and analysis of best practices with youth in the literary sector
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A catalogue of best practices cases in relation to audience development and the…
A catalogue of best practices cases in relation to audience development and the literary and cultural participation of people in the age range of 15 to 17 years.

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Engage! Informe analític (CAT)
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Aquest document breu analitza els factors més rellevants del conjunt d’iniciatives de bones…
Aquest document breu analitza els factors més rellevants del conjunt d’iniciatives de bones pràctiques detectades pel projecte Engage! i que es troben recollides al web del projecte.

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Engage! Analytical report (ENG)
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This brief document aims to analyse the most relevant factors in the series…
This brief document aims to analyse the most relevant factors in the series of good practice initiatives identified by the Engage! Project which have been brought together on the project’s website.

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Reading habits

Mental wellbeing, reading and writing
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This research explores the relationship between children's mental wellbeing and their reading and…
This research explores the relationship between children's mental wellbeing and their reading and writing enjoyment, attitudes and behaviours. National Literacy Trust (2018)

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Alfabetismo transmedia en la nueva ecología de los medios. Libro blanco
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Las dos principales preguntas que se formularon en el proyecto Transmedia Literacy fueron:…
Las dos principales preguntas que se formularon en el proyecto Transmedia Literacy fueron: ¿Qué están haciendo los adolescentes con los medios? ¿Cómo aprendieron a hacer esas cosas? Para responder a estas dos preguntas se diseñó una estrategia metodológica que involucró a más de 50 investigadores de 10 instituciones en 8 países. Transliteracy (2018).

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Anuario de Estadísticas Culturales 2017
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Publicación cuyo objetivo esencial es proporcionar una selección de los resultados estadísticos más…
Publicación cuyo objetivo esencial es proporcionar una selección de los resultados estadísticos más significativos del ámbito cultural procedentes de diversas fuentes, que facilita el conocimiento de la situación y de la evolución de la cultura en España, su valor social y su carácter como fuente generadora de riqueza y desarrollo económico en la sociedad española. Ministerio de Cultura, Educación y Deporte (2017).

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Hàbits de lectura i compra de llibres 2017
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L'objectiu d'aquest estudi és conèixer el comportament lector de la població resident a…
L'objectiu d'aquest estudi és conèixer el comportament lector de la població resident a Catalunya i obtenir informació que permeti formular polítiques i plans de lectura i avaluar-los. Generalitat de Catalunya. ICEC (2018).

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L’hàbit lector i el temps de lectura a l’educació secundària
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Anàlisi sobre els hàbits de lectura de l'alumnat de secundària. Generalitat de Catalunya. Departament d’Ensenyament (2015).

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Hacia una antropología de los lectores
Web
Investigación cualitativa sobre cómo leen jóvenes y adultos de distintas generaciones y niveles…
Investigación cualitativa sobre cómo leen jóvenes y adultos de distintas generaciones y niveles educativos, en las escuelas, en casa o en el transporte, individualmente o en grupos, donde se muestra los muchos propósitos por los cuales se llega a la lectura; al explorar no cuánto se lee sino cuándo y cómo se lee, se vuelven visibles las transformaciones de esta práctica. Fundación Telefónica (2015).

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¿Cómo leemos en la sociedad digital? Lectores, booktubers y prosumidores
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El panorama de la lectura está cambiando y lo hace a la velocidad…
El panorama de la lectura está cambiando y lo hace a la velocidad de la luz. Sin embargo, lejos de desaparecer, los libros reviven gracias a la reinvención de la lectura, que se aleja del canon culto heredado de los siglos pasados y se hibrida con los nuevos dispositivos y las nuevas formas de lectura aparecidas en la sociedad en la que vivimos, la sociedad digital. Fundación Telefónica (2017).

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La lectura en España. Informe 2017
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Diversos estudios y trabajos monográficos sobre las bibliotecas, la oferta editorial, las librerías…
Diversos estudios y trabajos monográficos sobre las bibliotecas, la oferta editorial, las librerías o los hábitos lectores de los españoles. Federación de Gremios de Editores de España (2016).

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Hábitos de lectura y compra de libros en España 2017
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Estudio que monitoriza el estado de salud de la lectura y compra de…
Estudio que monitoriza el estado de salud de la lectura y compra de libros en España. Federación de Gremios de Editores de España (2018).

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Public Libraries as Partners in Youth Development
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Document about the results of a survey the American Library Association and the…
Document about the results of a survey the American Library Association and the University of Illinois conducted of current practices in serving youth at 1,500 libraries around the USA. This results provide a clearer picture about the extent of youth programs currently operating in public libraries and some of the challenges they face to do this work well. DeWitt Wallace-Reader’s Digest Fund (1999).

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Les jeunes et la lecture
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Étude du Centre national du livre, confiée à Ipsos, sur les jeunes, dans leurs…
Étude du Centre national du livre, confiée à Ipsos, sur les jeunes, dans leurs rapports au livre et à la lecture.Centre National du Livre, Ipsos Connect (2016).

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Toolkit

Youngsters and adolescents

The Everything Guide to Generation Z
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Report on which shared values and aspirations drive Generation Z—the cohort born after 1995. Vision Critical.

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How Generations Think: Research on Generation Z
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Results of the research that highlights the characteristics and lifestyle groups of today’s…
Results of the research that highlights the characteristics and lifestyle groups of today’s 15–24-year-old young people in Hungary, who are members of either the Generation Z or the late Generation Y. Törőcsik, Mária; Szűcs, Krisztián; Kehl, Dániel (2014).

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A Tsunami of Learners Called Generation Z
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Research on the fifth generation, known as Generation Z, Gen Z, Digital Natives,…
Research on the fifth generation, known as Generation Z, Gen Z, Digital Natives, or Generation 2020. Rothman, Darla.

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Get Ready for Generation Z
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Infographic on Generation Z. Robert Half (2015).

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This is Gen Z
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Digital book on Generation Z. Ologie.

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Children and Parents: Media Use and Attitudes Report
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This report examines children’s media literacy. It provides detailed evidence on media use,…
This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as about the media access and use of young children aged 3-4. Ofcome (2017).

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Estilos de vida generacionales
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Resultados de una encuesta a 30,000 participantes on-line en 60 países para comprender…
Resultados de una encuesta a 30,000 participantes on-line en 60 países para comprender mejor cómo difieren los sentimientos del consumidor a nivel global a través de las etapas de la vida. Nielsen (2015).

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Understanding Generation Z Students to Promote a Contemporary Learning Environment
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This article shares brief generational profiles based on recent research and then presents…
This article shares brief generational profiles based on recent research and then presents questions and recommendations for improving course assignments and their effectiveness. The goal is to equip college-level instructors with ways to relate to and support the newest generation of learners. Mohr, Kahtleen A. J. (2017).

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How Millennials and Generation Z are Redefining Work
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The Change Generation® Report provides one of the first and largest national in-depth…
The Change Generation® Report provides one of the first and largest national in-depth comparative research studies on the workplace values of Millennials and their successors, Generation Z. Lovell Corporation (2017).

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What Comes After Y? Generation Z: Arriving to the Office Soon
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Insights on the characteristics of Generation Z and its members’ potential behavior as…
Insights on the characteristics of Generation Z and its members’ potential behavior as a workforce—and offer planning opportunities to address their needs. Knoll (2014).

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Jóvenes y generación 2020. Revista de Estudios de Juventud
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Análisis de las distintas vías que, los jóvenes y la sociedad en su…
Análisis de las distintas vías que, los jóvenes y la sociedad en su conjunto, tienen a su disposición para afrontar los retos que las rápidas y profundas transformaciones producidas por la revolución tecnológica de carácter digital ya están generando en los ámbitos educativo, social, político y económico. INJUVE (2015).

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Generation Z. The New Kids on the Block have Arrived
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A snapshot of who Generation Z are and what they might become. Happen (2014).

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