This workshop is principally aimed at the representatives of the UNESCO literary cities, and the literary city of Krakow also collaborates, which this year hosts the annual convention of UNESCO Creative Cities. During the meeting, organisations from all over Europe will be discussing their communication and planning strategies for cultural activities created by young people and designed for them. It is an opportunity to share good practices and work together for a more participative culture in which young people are the focus, taking the lead on projects. The activity is part of the European project Engage! Young Producers.
In the workshop, there will be sessions conducted by Gemma Rodríguez from PEN Català; Pepe Zapata, Head of Communications and Audiences of the Grup Focus; Milena Beric, winner of the 2016 European Communication Award for her communication strategy for the Krokodil Festival (Belgrade), and Emma Gould, Head of Youth Policy and Engagement of Roundhouse (London). The cases of the Catalan First Literary Dates project and the Italian magazine Scomodo, made by young people, will also be exhibited.
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